FADOQ Outaouais unveils a new brand identity

FADOQ Outaouais unveils a new brand identity

FADOQ Outaouais unveiled its new brand identity at its annual general meeting held in Gatineau. This change aims to better reflect the realities and aspirations of people aged 50 and over in the region.

The new image includes a refreshed tagline, “FADOQ, shining the light of age,” as well as a modernized logo. According to the organization, this transformation reflects the evolution of its members, who are now more numerous, more active, and more diverse.

FADOQ Outaouais Executive Director Marc-André Plouffe believes this new identity better represents the organization’s members and their commitment to the community. President Sylvie Desormeaux states that this image reflects the energy and contributions of people aged 50 and over.

The new visual identity features a radiating symbol representing vitality, openness, and a collective spirit. The logo, now presented in capital letters, aims to illustrate the organization’s pride and stability.

FADOQ Outaouais specifies that this new identity is based on four main priorities: promoting active aging, increasing members’ purchasing power through various benefits, defending the rights of people aged 50 and over, and raising awareness, informing, and educating the public.

With this change, the organization hopes to strengthen its role with seniors in the region and continue its mission of bringing them together and representing them. FADOQ Outaouais has nearly 30,000 members and is part of the FADOQ network, which has nearly 620,000 members across Quebec.